Fionn Foley on the set of Eipic. From Magamedia.
“TG4 find that dialogue-heavy material is hard to get an audience for.”
Olaf Tyaransen, Irish Independent, 15.08.2015
Two things made the news recently that suggest that the Irish language – as a cultural institution – is in real trouble. First, Olaf Tyaransen reports that TG4 – the state supported Irish language television station – finds “that dialogue-heavy material is hard to get an audience for. Music and sport works for them because it’s not that language dependent.” The second piece of bad news came from the ESRI. It concluded that “while attitudes towards the Irish language are broadly positive, this does not translate into significant use of the language.”
To be fair, its not clear who Olaf Tyaransen was paraphrasing, if he was paraphrasing any one. But the reference to sport and music are not new. A few years ago I did a workshop for new directors with Gréasán na Meán and it was based on more or less the same audience analysis. Essentially, we were being asked to come up with new ideas for Irish language obs-doc (observational documentary) TV that would get around the “dialogue-heavy” issue. These ideas were to be shoe-horned into a formula devised for a slot on Sunday evenings and a Gaeltacht audience.
There was a distinct impression that TG4 was desperately in search of an audience or, to put it another way, a formula for an audience that was not necessarily interested in Irish language “dependent” television. That takes us back to Olaf Tyaransen. He describes how Magamedia are using music and ‘bad’ language as a strategy to attract a young audience to a ‘drama’ based on the rebellion of 1916: “So, with Eipic (Epic) the music is almost like a trojan horse. You get them in through that and they’ll stay [and] We got a good few ‘f**ks,’ a ‘bollix,’ and there’s a ‘pr**k’ or two thrownin.” The latter half of the quote comes from Mike O’Leary whose original script in English has been translated into Irish, minus the ‘c**ts.’
Péig it ain’t – but will it work? Maybe. The company behind Eipic also produced the “critically acclaimed” Corp + Anam, and they have a budget of 1 million Euro of public broadcast funding to boot. It can’t be any worse than some of the other strategies adopted by TG4: the history of the cup of tea, or the place of the donkey in Irish culture for instance. Or the current trend in presenter led “road-trip” documentaries like Cé a chonaigh i mo theachsa? or An Lá a Rugadh Mé? To be fair – again – this is not confined to TG4. Creedon’s Wild Atlantic Way on RTE is typical of that ‘genre’ and has gotten a fair amount of drubbing, mainly because of the constraints of the format (John Boland). This kind of formula driven ‘documentary’ making can result in some real horrors. Have a look at this clip form An La a Rugadh Mé:
Is this the world television programme ever?
On the face of it the idea of programme based on Harry McGee (media savvy Political Correspondent) and Alan Dukes (former govt. minister and chairman of the most toxic bank in Ireland) going through newspaper archives in the National Library of Ireland would have been a must-see, but this is really terrible. The hyped Pathé-style commentary, the relentlessly perky tone, and busy-never-mind-the-remote-control chopping of content makes its treatment of the Sachsenhausen concentration camp utterly perverse: no more so than the transition from a chorus line to the site of the Sachsenhausen museum and camp. How did TG4 ever release this? What were Harry McGee and Alan Dukes thinking? Whatever it was, it has been totally lost in the translation of a potentially intriguing story about history, journalism,and politics into format-driven “infotainment” of the most surreal kind.
Never mind the content, this is television – Irish language style.
A couple of weeks ago research published by the Gaeltacht Authority suggested that the majority of people living in 134 out of the 155 areas currently defined as Gaeltacht (primarily Irish Speaking) districts have given up on Irish (Welcome to the Galltacht). Now it seems that the television station tasked with keeping the language alive and relevant has a preference for content that is “not that language dependent.” Is it any surprise that Dr Marike Darmody of the ESRI has concluded “it is hard to see how the Irish language can flourish in future”.